Local SEO isn’t just about showing up in the Google Maps pack anymore. To truly understand your visibility, you need to track how your Google Business Profile (GBP) ranks in the map pack and how your website ranks in organic search results — side by side. This combined view gives you the complete picture of how customers are finding you online.
In this post, we’ll break down why tracking both is so important, the shortcomings of grid-based map tracking tools, and how GMB Radar now makes it possible to see everything in one place.
Google’s Local Pack (the 3-map listings) is valuable real estate, but it’s only part of the customer journey. Many users scroll past the map pack to click on organic results, especially for informational or research-heavy queries.
Grid-based tools (like those that show rankings from multiple GPS points around a city) are helpful for seeing hyper-local performance, but they don’t show the full picture:
GMB Radar
maps.google.com results, not the combined map + organic listings on google.com.Bottom line: Real users search on google.com from anywhere in the world. Grid checks alone can’t replicate this behavior — but GMB Radar does.
Your website is the backbone of your digital presence. Organic rankings signal authority, content quality, and relevance — and they tend to move more gradually than GBP positions. Tracking website ranks helps you understand whether your SEO investment is building lasting visibility beyond just local pack fluctuations.
Example: A dentist may appear in the map pack for “dentist near me,” but if their website doesn’t rank for “cosmetic dentist in Toronto,” they’re missing a huge demand opportunity.
GBP visibility can shift quickly due to factors like proximity, reviews, and even user behavior. Organic results, on the other hand, reflect deeper site authority. By tracking both, you can tell the difference between short-term local pack swings and long-term organic trends.
Agencies and consultants know the challenge: showing clients only GBP rankings leaves questions unanswered. Why did traffic drop? Why aren’t we ranking on Google? When you show both GBP and website ranks side by side:
When you monitor GBP + website ranks for the same keywords together, you can:
This is exactly why we built the new Organic Rank Tracker. With it, you can:
Try it now → Track Local & Organic Rankings Together
Local SEO is no longer just about one channel. To win in today’s search landscape, you need to know how you perform in both the map pack and organic results — and from anywhere your customers may be searching. Grid-based tools are useful, but incomplete. With GMB Radar, you get the complete visibility picture in one dashboard.
Start tracking your local and organic rankings today — and see the full picture of your SEO performance.
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