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How to use the Organic Rank Tracker in GMB Radar — Complete guide

Tuesday, September 30, 2025

The Organic Rank Tracker is one of the most important tools for local SEO professionals and business owners. It allows you to see both your Google Business Profile (local map pack) rankings and your website’s organic rankings side by side, giving you a complete picture of your visibility in search results. Tracking both together is critical for understanding where your traffic is coming from and where you should focus your SEO efforts.

👉 Learn more about the tool on our main feature page: Track Local & Organic Rankings .

Quick overview

After logging into your GMB Radar dashboard, open the left-side menu and click Organic. You will see three items:

  • New Search — run a one-time scan or create a scheduled scan.
  • View Searches — see results of past scans and available actions (Results, Repeat, History).
  • Scheduled Scans — view, create, or delete recurring scans.

2) View scan results (View Searches)

Navigate to Organic → View Searches. The page lists all performed scans in a table. Each row represents a single scan run and includes the following columns:

  • Business Name — the selected business for the scan.
  • Domain — the tracked website.
  • Keyword — the keyword used.
  • Location — location targeted.
  • Local Rank (Map Rank) — position of your Google Business Profile in the map pack.
  • Web Rank — position of your website in organic results (or if not present within depth).
  • Date — date & time the scan ran.
NewOrganic and Map Rank Report
GMB Radar dashboard showing local and web ranks history for a defined keyword.

3) Action buttons explained

Results

Opens a popup showing the full SERP for that search. The popup highlights both the Google Business Profile entry (map pack) and your website position in organic results. Use this to inspect competitors and what appears above/below your entries.

Repeat

Re-runs the scan with the exact same parameters — handy for instant re-checks after making changes (on-page SEO, GBP edits, etc.).

History

Shows the rank history for that specific search term. The History view includes:

  • A graph plotting Local Rank vs Web Rank over time.
  • A table showing each run with exact rank values so you can analyze day-to-day or run-to-run changes.
Popup showing search results
All Search results are displayed when user clicks the Results button.

4) Scheduled Scans (manage recurring scans)

Go to Organic → Scheduled Scans to view all scans configured to run automatically.

  • See schedule details (frequency, next run time, timezone).
  • Delete scheduled scans you no longer need.
  • Create new scheduled scans (same form as New Search but set to recur).

Scheduling is the recommended way to track progress because it yields consistent time-series data which is simple to visualize and analyze in the History graph and tables.

5) How to interpret results & common notes

  • Local Rank vs Web Rank: Local Rank is your GBP position in the map pack; Web Rank is your website's organic position for the same keyword.
  • in Web Rank means the website didn’t appear within the checked depth (e.g., not in top 10 if depth = 10).
  • Date column includes both date & time, useful when comparing runs across timezones.
  • Device & OS affect results — mobile and desktop can show different rankings. Choose the device context representative of your users.

6) Practical tips & best practices (quick checklist)

  • Use location-specific keywords ("dentist in toronto").
  • Schedule scans (weekly or monthly) instead of ad-hoc runs for reliable trend data.
  • Be mindful of search depth — depth 10 uses 1 credit; deeper scans use more credits. Example:  If your website ranks betweeen 20 to 40 position, use the depth 40. If its in top 10 results, you can use depth 10.
  • Track both mobile and desktop when applicable.
  • Use Repeat for quick re-checks right after making SEO changes.
  • Check History to evaluate whether changes produce sustained improvements.

7) Example flow — full setup to monitoring

1) New Search → Business (select) → Domain (auto-filled)
2) Keyword: "Dentists in Toronto"
3) Country: Canada, Language: English
4) Depth: 10 (1 credit), Priority: Slow, Device: Mobile + Android
5) Run & Schedule: Weekly at 09:00 (pick timezone)
6) Results appear in View Searches → click Results to inspect SERP
7) After several runs click History to view graph & table for trend analysis
    

This flow provides consistent data points for trend analysis and comparison between local (GBP) and website performance.


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