Introduction

Google has recently introduced a major update to Google Business Profile (GBP): native post scheduling. For the first time, businesses can schedule posts to publish automatically on a future date and time — without relying on manual posting or third-party tools.

In this post, we’ll cover what this new scheduling feature is, how it works, why it’s useful, how it improves your local SEO consistency, and what businesses were doing before Google introduced this change. If you want to explore more GBP-related guides, you can browse our Google Business Profile blog topics.

1. Why Scheduling GBP Posts Matters

Posting regularly on your Google Business Profile is one of the simplest ways to boost local visibility and keep your profile active. But most businesses struggle to stay consistent because posting manually takes time and effort.

• Consistency improves visibility: Google rewards regularly updated profiles. You can track your visibility using our Local Rank Tracker.
• Freshness builds trust: Customers are more likely to interact with an active business profile.
• Timing matters: Scheduled posts go live at the right moment, even if you're offline.
• You save time: Create all your posts once a month and let Google publish them automatically.

2. The New Native Scheduling Feature (Now Live)

Google has now rolled out a built-in “Schedule” option inside the post creation screen. When you create an Update, Offer, or Event post, you can now choose:

• The future date when the post should be published
• The exact time it should go live

This update allows businesses to run their posting strategy on autopilot. You can prepare a full month of posts at once and schedule each one to publish automatically.

3. How to Schedule a Post

Scheduling a post is now simple and takes less than a minute:

• Open your Google Business Profile in Google Search.
• Click “Add Update”, “Add Offer” or “Add Event”.
• Create your post with text, images, links, or CTA.
• Click “Schedule” instead of “Publish”.
• Select your future date and time.
• Save — your post will now publish automatically.

4. Why This Update Is So Useful

This new feature solves some of the biggest problems businesses have had with GBP posting:

• No more missed posts: Time-sensitive updates can be prepared in advance.
• No manual work needed: You no longer have to log in at the exact time you want a post live.
• More consistent activity: You can plan and schedule posts weekly or monthly.
• Affordable: Small businesses no longer need paid scheduling tools.
• Better for agencies: Batch scheduling improves workflow efficiency. You can also track performance using our Local + Organic Rank Tracker.

5. What Businesses Did Before This Update

Before Google added native scheduling, posting consistently was much harder. Businesses and agencies usually had to:

• Post manually: Logging in daily or weekly to publish posts in real time.
• Use third-party tools: Paid schedulers like Sendible or SocialChamp to set future posts.
• Work around limitations: Using Offer/Event start dates as a “fake scheduler”.
• Skip posting altogether: Many small businesses simply gave up because it took too much time.

If you’re also working on improving your GBP performance, check out how to get more Google reviews or add effective photos to your profile.

6. A Simple Monthly Scheduling Workflow

Here’s a recommended workflow now that scheduling is available inside GBP:

• Plan 4–6 posts at the start of each month.
• Create all images and text in one session.
• Schedule each post for the exact dates you want.
• Let your posts publish automatically throughout the month.
• Review your insights at the end of the month and adjust next month’s plan.

7. When You Might Still Need Third-Party Tools

While native scheduling is enough for most single-location businesses, tools may still help if you:

• Manage multiple locations
• Need client approval workflows
• Want cross-platform scheduling (FB, Instagram, LinkedIn)
• Need advanced reporting

Conclusion

Google’s new native scheduling feature is a major improvement that makes posting easier, faster, and more consistent. Whether you’re a local business or an agency, this update saves time and helps maintain a strong presence in Google Search and Maps.

To track the impact of your GBP activity, you can monitor your rankings using our Local Rank Tracker or view combined visibility using the Local + Organic Rank Tracker.